ATG, the Swedish Horse Racing Totalisator Board, was founded in 1974. The company was established by the state, with the aim of guaranteeing long-term financial stability for trotting and thoroughbred racing.
ATG's success on the betting market, and the surplus generated by the company's business, have made a major contribution to the health of horse sport in Sweden: the country today can boast of a high class of equine sport in general, and of trotting racing in particular. The profits produced by our betting activities also benefit other horse-related areas of industry.
Horses and horse racing have become the centre of an entertainment industry which employs thousands of people around the country – an industry whose economic importance grows bigger by the year, and to which ATG makes a significant contribution. We like to think of ourselves as the best friend of all of equine sport.
The company's business activity is regulated by a contract between ATG's owners (the Swedish Trotting Association and the Swedish Jockey Club) and the Swedish state. The state also appoints half of the directors on ATG's board, including the Chairman. ATG is charged with working to ensure that Swedish trotting and thoroughbred racing is carried on in such a way that the long-term conditions for the development and geographical distribution of the sport are guaranteed. ATG's business concept is "to provide the people of Sweden with a meaningful leisure activity by using top-quality trotting and thoroughbred racing as our foundation, and applying an innovative and responsible approach to make betting on horse racing exciting, entertaining and accessible."
ATG's aim is to be a leading betting company, and to be an attractive workplace with staff who enjoy working for the organisation. We want to be seen as "a good company", and the best friend of the equine community. One token that our endeavours in this direction have borne fruit was the fact that we received the "Healthiest Company of the Year" award in 2004. The prize is awarded by the National Federation for Workplace Health and Sports (known in Swedish as "Korpen"), and we won overall first prize in competition with companies from both the private and public sectors.